The search engine wars are heating up with shopping a prime mover … why advertise or try to get your search results higher if you don’t want to promote something after all.
Apart from helping us find things search hasn’t traditionally been a very “giving” process. The search engine providers, advertisers and folks creating pages to serve us click-through's are the ones making all the money.
Now that’s set to change with the introduction of Live Search CashBack. The idea is simple… you look for something you’re interested in and… you have the option of buying it from someone who will put money back into your pocket (via PayPal, bank transfer or check) just for shopping with them. Everyone gets part of the reward, advertisers get more customers, users get value, Live gets more search and everyone is happy.
The service was announced at Advance08 and has already received some positive reactions.
I had a quick play for the first time today… sign-up is quick and simple, and the process fairly straight forward. Give it a try…